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ACCEPT
Web & App Analytics Senior Analyst
Ankara 
Type:Full Time
Level:Mid Level, Senior
About The Role:

The person in this role will take part in Analytic applications team by reporting to the manager in the relevant solution department of our company, to manage technical and commercial relationship with our analytics suppliers and to work in coordination with other departments.

APPLY
This position will
  • Support migration from GA3 to GA4
  • Carry out implementation of required tracking tags via tag management platforms (Tealium, GTM)
  • Audit & Management of our analytics tools to enable the capture of meaningful data and accurate reporting
  • Assist Marketing Stakeholders and Product Owners in drafting KPIs requirements
  • Work with web development teams and to implement tracking events & data layer requirements
  • Develop, maintain & delivery of digital measurement dashboards for all stakeholder groups
  • Manage of technical and commercial relationship with our analytics suppliers

How do we describe the perfect match?
  • Bachelor’s degree required with concentrations in business, marketing, computer science, statistics, information technology, or related preferred
  • At least 2+ years of proven experience of implementing and customizing Web and App Analytics, such as Google Analytics or other web and app analytics software
  • Experience with Tealium IQ (managing libraries, creating extensions, load rules and tag mapping)
  • Understanding of website design and usability principles. Ability to work independently and as part of a remote team
  • Excellent analytical skills and outstanding attention to detail.
  • Possess an understanding of web site and digital marketing program concepts and performance.
  • Strong understanding of Web Analytics KPIs
  • Knowledge of omni-channel user behavior, conversion data, customer journeys, funnel analysis, multi-channel attribution
  • Understanding of SEO Analysis , A/B testing and multi-variate testing
  • Using Data visualization suites like Google Data Studio or similar
  • Knowledge of business and drivers of profitability, and how those relate to digital analytics.
  • Experience with integrating web analytics reporting capabilities for web experimentation tools such as Google Optimize, Oracle Maxymiser, Optimizely, etc...
  • Strong written and verbal communication skills with ability to effectively communicate and translate data-driven concepts to cross-discipline team members in a clear and easy to understand manner.
  • Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
  • Proactive problem-solving and critical thinking skills.

Nice to have:

  • SQL/PLSQL experience a plus
  • HTML and JavaScript knowledge a plus
  • R and Python knowledge a plus

BENEFITS OF WORKING WITH US

In addition to having the opportunity to grow and be challenged, and to be part of a life, our people enjoy a range of rewarding benefits:
  • Flexible working arrangements, generous personal, parental and cultural leave
  • Competitive remuneration
  • Free and subsidized health and wellbeing services
  • Discounts on a wide range of products and services
  • Career development opportunities
  • A buddy who will guide and accompany you during your onboarding process
  • A great number of online courses and technical trainings that will support your development
  • Personalized development plan for you
  • Using CED & Pass Flight for travelling experience with your family
  • Support payment for childcare

Be Yourself

We value the unique backgrounds, experiences and contributions that each person brings to our team and encourage and celebrate diversity.

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